Reality Vs. Myth

Click on each myth below to reveal the real truth


Short-term loans are extremely expensive and have exorbitant interest rates.


Short-term advances are two-week loans – not annual loans. Industry critics often cite payday advances as having a “391 percent Annual Percentage Rate (APR),” which is misleading. The typical fee charged by payday lenders is $15 per $100 borrowed (or a simple 15 percent interest rate) for a duration of two-weeks.

The only way to reach the triple digit APR is to roll the two-week loan over 26 times (a full year). State laws and industry best practices simply do not allow this to happen. Many states do not allow even one rollover. In states that do permit rollovers, OCLA members limit those to four or the state limit – whichever is less.

Even if APR were an accurate representation of the fees associated with a payday advance, the figure pales in comparison to the realistic alternatives considered by consumers:

  • $100 payday advance with a $15 fee = 391% APR
  • $100 bounced check with $56 non-sufficient funds and merchant fees = 1,449% APR
  • $100 credit card balance with a $37 late fee = 965% APR
  • $100 utility bill with $46 late/reconnect fees = 1,203% APR
Short-term loans trap people in a never-ending cycle of debt


There are numerous studies to corroborate the public-policy analysis from Clemson University that concludes, “there is no statistical evidence to support the ‘cycle of debt’ argument often used in passing legislation against payday lending.”

The vast majority of Americans, undeniably, use payday advances responsibly and as intended for short-term use. State regulator reports and public-company filings confirm that more than 90 percent of payday advances are repaid when due and more than 95 percent are ultimately collected. A 2016 survey conducted by Harris Poll and Career Builder found that 50 percent of minimum wage workers say they have to work more than one job to make ends meet. Three-quarters of all employees feel they live paycheck-to-paycheck.

State laws and OCLA Best Practices limit the number of times a customer can extend a loan. In most of the 32 states that allow payday lending, rollovers or loan extensions are either limited or prohibited.
Should a customer of a OCLA member company have difficulty paying back a loan when due, for whatever reason, he or she may enter into an extended payment plan that allows the loan to be repaid over a period of additional weeks. This option is provided to customers for any reason – and at no additional cost to the borrower.

Short-term lenders target poor people and minorities.


Increasingly, banks and credit unions are not serving the financial needs of people in these communities. In an effort to identify and quantify the extent to which insured banks outreach, serve, and meet the banking needs of underbanked households, a 2009 FDIC survey looked at the basic banking and other financial services currently offered.

The survey found that while banks are aware of significant underbanked populations in their market areas, they undertook minimal efforts to serve these customers. According to the survey, “73 percent of banks are aware that significant underbanked populations are in their market areas, but less than 18 percent of banks identify expanding services to underbanked individuals as a priority in their business strategy.[1]”

While critics of the industry assign labels to payday advance customers in an attempt to further their political agenda, the fact is that OCLA members provide services to a broad cross-section of Americans because of widespread demand for the product. Just like Home Depot and Costco, payday advance stores are located in population centers that are convenient to where their customers live, work, and shop.

Payday advance customers are typical hardworking adults who may not have savings or disposable income to use as a safety net when unexpected expenses occur. Importantly, an analysis of consumers’ use of payday loans found that 88 percent of customers were satisfied with their last advance.

Here are the facts:

  • 41 percent of payday loan customers earn between $25,000 and $50,000 annually; 39 percent report incomes of $40,000 or more;
  • 53 percent are under 45 years of age; 63 percent have children at home; only 9 percent are 65 or older;
  • 90 percent have a high-school diploma or better, with 54 percent having some college or a degree;
  • 85 percent use other forms of credit; 54 percent have major credit cards; and
  • 100 percent have steady incomes and active checking accounts, both of which are required to receive a payday loan or advance.[2]

[1] FDIC Survey of Banks’ Efforts to Serve the Unbanked and Underbanked: Executive Summary of Survey Findings and Recommendations, February, 2009 – PDF

[2] George Washington University School of Business, Gregory Elliehausen. An Analysis of Consumers’ Use of Payday Loans; January 2009.

Short-term lending fees help make the industry billions in profits.


Small dollar, short-term loans are expensive to originate and maintain, which is one reason most banks do not offer the product. A 1999 Federal Reserve Report found that, regardless the size of a loan, it cost banks $174 to originate a loan application.

An article published in the Fordham Journal of Corporate & Financial Law concludes that payday lending fees do not deliver high profits to lenders and supports the position that payday advance fees are in line with the high costs of operating a payday loan business.

In fact, on average, the nation’s five publicly traded payday lending companies earn a 6.6 percent profit on their income. A September 2009 independent analysis by Ernst & Young, LLP found that “on a pre-tax and pre-interest basis, multi-line payday advance lenders earn an average profit of $1.37 per $100 of loan principal issued – that represents a modest margin of 9.1 percent, before taxes.”

Industry critics fail to recognize that, in addition to the cost of administering the loan, payday lenders incur the normal overhead costs of running a business. The fact is that the pricing structure of for-profit payday lending is reasonable and justified based on the costs to deliver the service.

A proof point of this is that Goodwill, a nonprofit, tax-exempt charity offers payday loans, charges customers $9.90 per $100 borrowed (252 percent APR, using the formula discussed above) for their “Good Money” payday loan. And this is only to break even. For-profit payday lenders – which pay taxes, employee salaries and health care benefits, rent, and overhead costs – typically charge an average of $15 per $100 borrowed.

Short-term lenders lend money to people who can afford to pay it back.


All reputable payday lenders have underwriting criteria, in addition to the requirements that customers have a steady income and a checking account. 95 percent of payday loans are repaid when due, a fact confirmed by numerous state regulatory reports. It simply does not make good business sense to loan money to people who can’t pay it back.

Under OCLA’s Best Practices, a customer who cannot pay back a loan when due has the option of entering into an Extended Payment Plan, which allows the loan to be repaid over a period of additional weeks. This option is provided to customers for any reason and at no additional cost to the borrower.

Short-term lenders use coercive collection practices.


OCLA member companies are committed to collecting past due accounts in a professional, fair, and lawful manner.

In accordance with OCLA’s Best Practices, member companies may not pursue criminal prosecution against a customer as a result of the customer’s check being returned unpaid. If it becomes necessary and is appropriate, however, companies may turn the account over to a collection agency. However, in doing so, they must follow all state and federal laws regarding debt collection practices.

Short-term lending has grown because of aggressive marketing.


Strong consumer demand and changing conditions in the financial services marketplace fueled the early growth of the payday-lending industry. But economic downturn, including increases in unemployment rates, means that while demand for short-term credit is on the rise, it does not translate to more money advanced, because borrowers may not qualify if they don’t have a job.

According to an analyst with Stephens Inc., an independent financial services research firm, “the industry has been suffering in the financial crisis. While you may think that in tougher times people are more inclined to borrow, these companies are not seeing any kind of growth.”

Short-term lenders hide fees and mislead customers.


A payday advance is one of the most transparent loan products in the financial services marketplace with a clear and understandable fee structure. An analysis of consumers’ use found that 95 percent of payday loan customers said they were aware of the fee associated with the loan.

The average cost is around $15 per $100 borrowed for a short-term – typically two-week – loan. That’s $7.50 a week.

Unlike some alternatives, payday lenders do not charge an application fee, hidden charges, balloon payments, accruing interest, or additional costs. The cost of a payday advance is fully disclosed to customers on signs in the stores and in disclosure agreements and the terms of the loan are clearly outlined in the lending agreement, in accordance with the Truth in Lending Act (TILA).

Anti-payday lending activists have consumers’ best interests in mind.


While they claim to represent the best interest of the consumer, anti-payday lending activists seek to both limit the already small number of short-term credit options available to the public and also to tighten consumer access to credit. Anti-payday lending activists do not represent the views of millions of people who use payday advances responsibly. These satisfied customers and are glad to have somewhere to turn when they need quick access to credit and find alternatives more expensive.

Research shows that many people who bounce checks and use overdraft protection often do so at a higher frequency than customers use payday loans and at greater cost. For example, a 2008 FDIC study reports that a bank customer repaying a $66 check overdraft (the average bounced check) in two weeks would incur a 1,067 percent APR.[3] Based on the reasons customers choose payday advances, limiting their use would, in most cases, drive them to the more expensive and less desirable alternatives that they have previously tried to avoid.

A recent PEW study found that overdraft charges should be regulated, and “urges regulators to ensure that overdraft programs are transparent and designed only for infrequent and accidental occurrences.”

If there were widespread discontent, policymakers would surely hear from the 19 million U.S. households that use a payday advance from time to time.

[3] FDIC Study of Bank Overdraft Program,” Federal Deposit Insurance Corporation, November 2008.

Consumers benefit if payday lenders are regulated out of business.


A 2015 FDIC National Survey of Unbanked and Underbanked Households found that 51.1 million adults and 16.3 million children in the U.S. live in households that occasionally choose to use alternative financial services when it meets their needs, even though they may have a bank account. Taking away choices and access to credit does not help consumers. Customers deserve options and do not want others making financial choices for them.

Anti-business activists should not be in a position to determine what is right or wrong for hard-working Americans. So-called consumer groups and activists working to ban the payday-advance industry are not representative of the vast majority of consumers who work hard to make ends meet. These consumers don’t like the idea that people who have probably never been short of cash are dictating where they can or cannot borrow money.

If critics are successful in regulating the industry out of business, consumers will be forced to turn to more expensive – and less reliable – forms of credit, including offshore internet lenders or unregulated loan operations. At the end of the day, consumers benefit when they are given a variety of options and they are trusted to make financial decisions based on what’s best for them and their families.

Read the FDIC study here

People use short-term loans frivolously and end up in a cycle of debt.


An overwhelming majority of customers use payday loans or advances to address a unexpected expenses. Nearly half of these customers said that they considered another source of credit, including a bank, credit union, and/or credit card before obtaining a payday advance.[4]

When an immediate, short-term need arises, OCLA member companies help consumers address this need. A payday advance, however, is not a long-term solution for ongoing budget management, and chronic use can lead to financial hardship. If you find yourself repeatedly falling short between paydays, it may be time to consider long-term credit solutions or credit counseling.

To obtain credit counseling services, contact the National Foundation for Credit Counseling. The NFCC is a national network of nonprofit financial care centers dedicated to helping people learn how to budget and use credit wisely. Call 800.388.2227 to find a center near you.

[4] George Washington University School of Business, Gregory Elliehausen. “An Analysis of Consumers’ Use of Payday Loans,” January 2009

Short-term loans reduce the “welfare” of customers.


A 2010 study concluded that lack of access to payday loans would likely cause customers to incur substantial cost and personal difficulty. These difficulties can be attributed to bounced checks fees, disconnected utilities, or lack of funds for emergencies such as medical expenses or car repairs.

In addition, restricting access to short-term credit [payday loans] could cause substantial economic and personal harm if it forces the consumer to go without the means to meet necessary expenses such as medical care, car repairs, living expenses, rent, or work-related expenses, such as transportation or appropriate/required work clothing.

Research from the University of Chicago found that the existence of payday lenders significantly offset the increase in foreclosures in times of natural (and potentially personal) disaster. In fact, a 2007 study found that payday advances may actually help consumers avoid bankruptcy.

In states where payday loans were banned, consumers were found to have filed for Chapter 7 (no asset) bankruptcy at a higher rate.

Banks and credit unions can offer small-dollar, short-term loans cheaper.


According to FDIC Chairman Sheila C. Bair, “There is a tremendous demand for small dollar unsecured loans.” However, most of the “alternatives” are completely different products with different terms and different fee structures than payday loans. Many come with a variety of restrictions and complicated fee structures.

As the GAO recently reported: “Recent statutory and regulatory changes and FDIC initiatives may encourage more institutions to offer small-dollar loan alternatives to payday loans or expand their availability, but many consumers may still chose to use payday loans for their wide availability and relative lack of eligibility.”

To date, almost all of the attempts to create payday-loan alternatives have either been charity-based, required government subsidies, unavailable to the general public, unprofitable, or unsustainable.

In fact, a two-year pilot program by the FDIC that encouraged banks to offer small-dollar loans comparable to payday loans reported few banks participating. After the initial pilot program reporting period, a number of participating banks eliminated the payday advance alternative.

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